An executive from Alibaba North America tells PSFK how the company is enabling other businesses to be better ecommerce retailers

Alibaba.com is a global B2B marketplace that connects buyers and sellers around the world. What started as a listing platform has evolved into an end-to-end trade platform that streamlines the entire process.

PSFK spoke to John Caplan, Head of Alibaba North America B2B, to find out more about how the company is using its learnings from the retail space in order to improve the B2B customer experience and serve as an ally to small businesses in North America by allowing them to buy and sell more easily.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in