8 Inspiring Strategies From China's Leading Retailers
In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores
China’s retail landscape has transformed from very traditional to cutting-edge in just a few years, thanks to the strategic vision of its leading customer experience innovators. The following eight initiatives can serve to inspire brands and retailers in other markets, helping them identify the necessary steps to implement their own visions of the ‘New Retail’ experience.
1. Construct A Unique Ecosystem China’s key players have constructed vast and complex ecosystems of brands and subsidiaries. Mobile apps serve as a portal to these ecosystems, giving shoppers easy access to a connected portfolio of marketplaces and services, allowing them to seamlessly navigate from social media to entertainment to shopping and payments.