How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations
Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences
Brands are enabling consumers to more easily connect by providing access to platforms, tools and spaces that give customers the ability to self-organize events and group activations around shared interests.
These efforts can spark a halo effect that elevates both the brand and the broader community. Brands far and wide are recognizing the significance of not only providing immersive experiences for consumers, but also of bringing people together to spread awareness and emphasize shareable moments.