Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions

To generate excitement around product launches while reaching broader audiences, brands and retailers are creating interactive content and experiences that rely on consumers’ mobile phones to unlock exclusive offers, bridging the gap between online and offline retail.

Top retailers are utilizing social media to meet consumer demand through their most popular platforms, announcing digital drops that can be viewed and shared. Here's how brands big and small, high-end to highstreet are targeting young millennials and avid mobile phone users, bringing product launches to their fingertips.

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