PSFK Spotlight From Facebook’s 2019 Trends Report: Wellness as a Luxury Good

PSFK Spotlight From Facebook’s 2019 Trends Report: Wellness as a Luxury Good
Brand Activation & Immersion

Original insight from PSFK on the evolution of wellness into a luxury category, from Facebook IQ's 2019 Topics & Trends Report

Scott Lachut, PSFK Labs
  • 2 january 2019

As an aspiration and an experience, wellness is becoming an increasingly important part of people’s daily lives—one that they are willing to spend money on.

We see the latest evolution of this in an increase in conversation around topics like intermittent fasting, a practice that alternates between periods of eating normally and fasting; self care, the act of tending to one’s well-being that can encompass anything from exercise to facial treatments; and detoxification, diets and other practices that help flush out impurities and reset the body’s system back to a clean or balanced state.

In a time when consumers, especially Millennials, value experiences as much or more than objects, they are replacing materialistic items for wellness experiences that improve their body and mind. Increasingly, success is not defined by people’s ability to purchase the latest handbag, but by their willingness to take the time to achieve the best possible version of themselves.

This post original appeared in Facebook IQ’s 2019 Topics & Trends Report

As an aspiration and an experience, wellness is becoming an increasingly important part of people’s daily lives—one that they are willing to spend money on.

We see the latest evolution of this in an increase in conversation around topics like intermittent fasting, a practice that alternates between periods of eating normally and fasting; self care, the act of tending to one’s well-being that can encompass anything from exercise to facial treatments; and detoxification, diets and other practices that help flush out impurities and reset the body’s system back to a clean or balanced state.

+brand activation & immersion
+consumer insights & behavior
+Facebook
+facebook iq
+Health
+Luxury
+Millennials
+Shopper education & assistance
+Trends
+wellness

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