Eco-conscious brands are incorporating recycled materials into new goods to reduce their environmental impact, while shoppers are buying products from sellers who reflect their values

Perhaps more than any other generation, Millennials vote with their wallets. They look for and respond to brands that reflect their values. How a product is made is often as important as the product itself.

We see buying patterns reflecting these more conscious values, which includes people seeking new ways to extend the life cycle of their products and wardrobes. Particularly during the holiday season, as people seek environmentally friendly gifting and fashion options, we see this in the growth of conversation around durable goods, high-quality items that have been made to last; Freeganism, an ideology centered around reducing consumption by recovering wasted goods, such as clothing; and sustainable fashion, which aims to create a system of production and consumption that does not have a negative environmental impact.

As consumers become more aware of the true cost of clothing and other everyday items, they will continue to seek ways to extract more value from items in their homes and closets, and new ways to express their values.

This post original appeared in Facebook IQ's 2019 Topics & Trends Report

Perhaps more than any other generation, Millennials vote with their wallets. They look for and respond to brands that reflect their values. How a product is made is often as important as the product itself.

We see buying patterns reflecting these more conscious values, which includes people seeking new ways to extend the life cycle of their products and wardrobes. Particularly during the holiday season, as people seek environmentally friendly gifting and fashion options, we see this in the growth of conversation around durable goods, high-quality items that have been made to last; Freeganism, an ideology centered around reducing consumption by recovering wasted goods, such as clothing; and sustainable fashion, which aims to create a system of production and consumption that does not have a negative environmental impact.