Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Clever apps and brands are using live streaming to enable consumers to collectively view and interact with digital content in real time. This content encourages two-way conversations with brands and allows users to share their custom experiences with a community of fans.

Experiential platforms are taking it a step further by connecting users with a plethora of content geared toward their interests, and a community of users to share experiences with. This level of interaction with the products services proves a  valuable resource to create, collaborate, and accomplish more.

TikTok
With the rise in popularity of video app TikTok, which allows people to upload their own videos using a variety of editing tools and filters, celebrities such as Jimmy Fallon and Tony Hawk, are using the platform to participate in current trends and try to connect with a larger audience. Moving beyond Instagram stories to host Live Q&A sessions, celebrities and YouTube creators are also leveraging the platform to engage with their audiences due to the exponentially increasing number of users browsing and uploading to TikTok.

Peloton
Interactive cycling platform Peloton has created a strong community of members connected by technology. Its live daily classes that can be taken in a studio, on-demand at home on one of their proprietary bikes or through an iPhone or iPad app. Users are able to live-stream spinning classes at their convenience, and a digital leaderboard lets users see who else is riding at the same time, the performance of fellow cyclists, and have the ability to compete against them and interact through video chat. Riders will receive notifications if their friends are also riding at the same time and they can even give each other virtual “high fives” for encouragement.

NTWRK
NTWRK is a live mobile shopping app with a programming schedule inspired by traditional television and a live shopping concept that recalls established channels like QVC and the Home Shopping Network. The content aims to reach the devoted fan bases of verticals including gaming, music, sports and media.

Kyra
Kyra is a media network for Generation Z that produces personality-led tv-shows distributed on YouTube about beauty and fashion. Each episode, dropped on every Tuesday and Thursday, generates tens of thousands of feverish online conversations.

These are just a few examples of brands who are providing active experiences to their users. For more examples, download PSFK's  Cultivating & Encouraging Digital And Physical Fan Communities report.

Clever apps and brands are using live streaming to enable consumers to collectively view and interact with digital content in real time. This content encourages two-way conversations with brands and allows users to share their custom experiences with a community of fans.

Experiential platforms are taking it a step further by connecting users with a plethora of content geared toward their interests, and a community of users to share experiences with. This level of interaction with the products services proves a  valuable resource to create, collaborate, and accomplish more.