Former Goop Directors Tap Booming Market With Elevated CBD Retail Platform

Former Goop Directors Tap Booming Market With Elevated CBD Retail Platform
Beauty

Fleur Marche is looking to fill a gap in the quickly emerging CBD space, inventing a stylish service geared towards women looking to buy products enhanced with CBD that focuses on consumer education

Sara Roncero-Menendez
  • 11 january 2019

As attitudes and legislation change around cannabis, companies are clamoring for a share of what is turning out to be a booming industry. Selfcare brand Fleur Marché is hoping to corner its part with elevated CBD, integrating it into a seamless purchasing platform that also educates customers.

Ashley Lewis and Meredith Schroeder, the co-founders of Fleur Marché, are applying their experience working at high-end women’s etailer Goop to selling Cannabidiol (CBD), a chemical component of cannabis that preliminary research shows has multiple health benefits, to the underserved female market. The brand incorporates CBD into lotions, bath items, edibles and other goods, packaged in the familiar high-end beauty style that makes the products more approachable. The focus for these various items is on improving health and wellness, with starters kits that tackle sleep issues, anxiety, period pain and skin problems.

The brand is looking to do more than just sell to those in the know, however: It is also looking to acquire new customers through education. “Despite the fact that cannabis (and CBD, specifically) is taking center stage in the health and wellness industries, the retail space is fragmented, the experiences are clunky and unsophisticated,” Lewis tells Fast Company. “There is not great education on what the various products do, where they were sourced,” a gap that Fleur Marché hopes to fill.

Fleur Marché


Lead image: Fleur Marché via Instagram

As attitudes and legislation change around cannabis, companies are clamoring for a share of what is turning out to be a booming industry. Selfcare brand Fleur Marché is hoping to corner its part with elevated CBD, integrating it into a seamless purchasing platform that also educates customers.

+beauty
+brand activation & immersion
+cannabis
+cbd
+fleur marche
+Health
+Luxury
+merchandising & curation
+retail
+Shopper education & assistance
+wellness
+women

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