The two brands forge an alliance as the automotive world continues to reinvent itself, planning to produce better cars, a mobility service and to explore next-gen tech like autonomous vehicles

As autonomous technology improves and consumer mobility behavior continues to shift, thanks to services like rideshares, the automotive industry continues to innovate to meet new demands. American and German automotive companies, Ford and Volkswagen respectively, are joining up to combine their strengths and take on the new automotive world together.

Rather than an acquisition or taking an ownership stake in each other's company, the two automakers refer to the new relationship as a “global alliance.” The focus of this partnership is building pickup trucks, with expansion planned into building commercial vans, as well as potentially designing new autonomous and electric vehicles.

Commenting on the alliance in taking on a changing automotive space, Ford CEO Jim Hackett said, “It’s my opinion that you can’t do this alone. We believe the fundamental shift is healthy, as it allows automakers to focus on their respective strengths and participate in developing these new mobility solutions, yet at the same time for our customers, offer many competitive options that they didn’t think they might get from automotive companies.”

This partnership will not only combine the production forces of both companies but also is designed to function as action advertising. This crossover also has the benefit of mixing and merging consumer demographics, as drivers loyal to Ford and Volkswagen each may be exposed to the other brand.

Ford

Volkswagen


Lead image: people shaking hands in auto show stock photo from lOvE lOvE/Shutterstock

As autonomous technology improves and consumer mobility behavior continues to shift, thanks to services like rideshares, the automotive industry continues to innovate to meet new demands. American and German automotive companies, Ford and Volkswagen respectively, are joining up to combine their strengths and take on the new automotive world together.

Rather than an acquisition or taking an ownership stake in each other's company, the two automakers refer to the new relationship as a “global alliance.” The focus of this partnership is building pickup trucks, with expansion planned into building commercial vans, as well as potentially designing new autonomous and electric vehicles.