Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs

Wearables are tracking people's activity and seamlessly blending recommendations for daily routines to nudge them towards healthy habits and goal actualization, all while rewarding them for their achievements.

Using wearable technology to enable gamified wellness strategies allows consumers to easily adapt to a health routine that fits their lifestyle and existing favorite brands. Here's how three retailers are helping customers achieve their healthy-living goals by supporting them every step of the way:

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