Honda’s Gamified In-Car Platform Rewards Members For Purchasing While They Ride

Honda’s Gamified In-Car Platform Rewards Members For Purchasing While They Ride
Automotive

The comprehensive in-car platform allows passengers to make purchases like gas, food delivery and parking; use infotainment features on their mobile devices; and even earn reward points for their spending

Sara Roncero-Menendez
  • 9 january 2019

Honda is unveiling its latest round of tech-integrated features in its Dream Drive prototype, which gives both drivers and passengers the capability to consume more than ever while they ride. Unveiling the test car at CES 2019, the platform’s main focus is on enabling in-car purchases.

Using Visa, MasterCard or PayPal, the system allows for cardless purchases while on the go, which means no more distracted drivers rummaging for their wallet. Users can pay for gas, groceries, food delivery and movie tickets, among other items, thanks to partnerships with various companies. Purchases made through the car earns the rider points, though how those points work into the Honda reward program has not been disclosed.

Finally, Dream Drive allows passengers to utilize entertainment and information features, like movie watching or site finding, as well as change the car’s settings straight from their own mobile devices. There is even complimentary content from DC, Lego Group, Univision Music and more to keep all passengers entertained.

Ultimately, the platform is designed to allow passengers to access and consume a wide variety of goods and services from the web while they ride, disrupting the car experience as it currently stands. Honda has yet to release when these features will be integrated into available models.

Honda

Honda is unveiling its latest round of tech-integrated features in its Dream Drive prototype, which gives both drivers and passengers the capability to consume more than ever while they ride. Unveiling the test car at CES 2019, the platform’s main focus is on enabling in-car purchases.

+Automotive
+brand activation & immersion
+Delivery
+Delivery & Logistics
+Entertainment
+Honda
+interface
+loyalty & membership
+MasterCard
+paypal
+post purchase support & service
+retail
+Transactions & Payments
+visa

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