Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Stories of professional success have traditionally been associated with hard work and often, stress and lack of sleep. The rise of wellness, however, has some consumers prioritizing their physical health before all else, and often going to great lengths to improve it.

Sleep has become an increasingly important priority, says Kathrin Hamm, the founder of weighted blanket and bedding brand Bearaby. Beyond sleep trackers and supplements to aid with relaxation and falling asleep, Hamm believes there is a low-tech solution to issues like anxiety and insomnia. Bearaby takes an existing concept—weighted bedding, previously associated with medical usage—and given it a very millennial makeover, featuring a direct-to-consumer sales model and sustainable materials.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in