PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings

Swedish home goods mega retailer IKEA is well known for its commitment to affordability and functionality, and is now pushing the boundaries of innovative concept and product with the latest rendition of its Bootcamp initiative.

In the current cycle of the program that sources promising startups ranging the gamut from novel bicycle transportation to conductive paints, IKEA is working with and supporting a dozen fledgling brands to create products and services designed for a positive impact on consumers as well as the planet at large.

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