PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home

Working out at home used to consist of watching DVDs, or now, streaming Youtube videos. With the creation of MIRROR, those who love to exercise in the comfort of their own home can still get the experience of being in a class or working with a personal trainer.

After purchasing and setting up this full-length mirror with a full HD display, there is immediate access to an interactive exercise experience that streams a variety of live fitness classes, including anything from yoga to high intensity workouts where participants can even get realtime tips on form.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in