Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food

Nicholas Morgenstern, founder and owner of Morgenstern's—a new take on the traditional ice cream parlor—sat down with PSFK's Piers Fawkes for our PurpleList podcast. In this excerpt, the pair discuss changes in how consumers view dining experiences and the associated food trends—and what the future holds for grocery stores and restaurants.

Nicholas: Consumers now think, “We'll just go to the market. We'll gather the ingredients, and we'll cook that ourselves at home.”

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