Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Millennial consumers are increasingly spending on experiences, with travel becoming an especially important status symbol in the age of Instagram. Recognizing an opportunity in the market to deliver swim and travel-wear to experience-focused millennial women, ecommerce site Summersalt uses an authentic voice to better reach its target market.

To further build its community, co-founders Reshma Chamberlin and Lori Coulter have developed the Forecast, a home for original content related to women and travel. PSFK spoke to Reshma and Lori about how an authentic voice and feedback loop with customers helps build loyalty and drive sales.

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