Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience
The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way
In an industry that has been portrayed as preoccupied with the superficial (see: The Devil Wears Prada), it is no wonder that fashion consumers are looking to new brands that inspire confidence and overall self-love. As a demand for a more body-positive culture rises in the fashion market, so do innovations in wellness retail. A good case in point: the wellness market alone is valued at 34 trillion globally. Leading innovators have leveraged both trends, intersecting style with a consumer-oriented, wellness-based message.