NYRIW Preview: How A Decentralized Digital Wallet Is Poised To Disrupt Ecommerce
Before partaking in a panel on Retail Tech Strategies for 2019, EVERY CEO and co-founder John Wantz speaks to PSFK about benefiting retailers and shoppers alike with a virtual wallet that empowers shoppers to monetize their own data while enabling brands to foster direct connections with customers
If brands want to exist in the future beyond licensing their IP to Amazon, they must act now, says John Wantz, CEO and co-founder of blockchain-based virtual wallet and rewards program EVERY. For the first time, he continues, there is a clear opportunity within retail for brands to have a direct relationship with the shoppers whom they are longing to engage and understand.
EVERY aims to enable this by acting as the first decentralized digital wallet and loyalty rewards program that empowers shoppers to own their personal data and get paid for it every time they share it with their favorite brands. Ahead of speaking on the panel Retail Tech Strategies For 2019, part of New York Retail Innovation Week, John caught up with PSFK to share insights on where ecommerce is headed, blockchain and AI disruption, and how he believes that the future of consumer commerce will be won by ending the disintermediation of brands and shoppers and promoting free data exchanges.