The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Loop is a zero-waste company that aims to create reusable packaging for common household items from major retailers. Powered by TerraCycle, a company that focuses on repurposing materials that are hard to recycle, Loop has already partnered with commercial brands like PepsiCo, Nestle, Procter & Gamble, Unilever and a dozen more to help curb waste generated by disposable containers for personal care items, food and more.

Products packaged by Loop are available on the company's website. Interested consumers can submit a refundable deposit upon purchase of their goods to receive a package designed to withstand at least 100 uses. Loop's products will arrive in a reusable tote, which customers can use when they've used up their products to return the empties to Loop for sterilization and reuse.

Among others partnering with the brand, UPS is already on board with Loop's mission and has signed on to deliver and pick up the totes from consumers. When a Loop customer has finished with a package and its product, they need only go to the Loop website and request a UPS pickup or can drop it off themselves at a nearby UPS store, a process aimed to enable customer convenience and further incentivize use of the program.

Loop


Lead image: Loop via Instagram

Loop is a zero-waste company that aims to create reusable packaging for common household items from major retailers. Powered by TerraCycle, a company that focuses on repurposing materials that are hard to recycle, Loop has already partnered with commercial brands like PepsiCo, Nestle, Procter & Gamble, Unilever and a dozen more to help curb waste generated by disposable containers for personal care items, food and more.

Products packaged by Loop are available on the company's website. Interested consumers can submit a refundable deposit upon purchase of their goods to receive a package designed to withstand at least 100 uses. Loop's products will arrive in a reusable tote, which customers can use when they've used up their products to return the empties to Loop for sterilization and reuse.