Brands are building communities around their content, fostering relationships between customers in order to increase loyalty

Publishing platforms are adding a social element to their platforms, by providing access to private groups, tools and spaces that give customers the ability to organize themselves around shared interests.

Instant messaging other users on platforms connects consumers together and fosters more relationships with the brand. Brands are offering exclusive access to special offers or activations based on a desirable consumer location to further connect customers with the brand and their community.

Slate Slate Plus members gain access to a private Facebook group where they can interact with Slatesters and fellow members, as well as a weekly newsletter, the Slate Plus Digest, and access to reoccurring special events like Pitch Slams and State of Slate Q&As with editor-in-chief Julia Turner. Additionally, members receive access to bonus episodes of Slate's hit podcast Slow Burn, the library of Slate Academies, including Jamelle Bouie and Rebecca Onion’s The History of American Slavery, and the full edition of the Dear Prudence Podcast.

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