The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Going to a car dealership is one of those experiences that most consumers only experience once they're old enough to actually drive. Car brand Mercedes-Benz wanted to involve young members of the family in the car buying experience as well, and thus opened up the “Lil Benz Dealership” pop-up at the King of Prussia Mall in Pennsylvania.

The Lil Benz Dealership is set up like a typical Mercedes-Benz dealership, but with miniature versions of the cars that kids can drive. Each test drive comes with an owner's manual/coloring book and a little fake license complete with photo. Each tiny car comes with some of the regular car features, like working headlights, a horn, push-button start, and more; the vehicles only go, at top speed, 3.5 miles an hour. The cars are available for purchase online, at a discount for those who got a test drive at the pop-up. The campaign is targeting families, hoping to attract parents while endearing the brand to their kids and highlight their customer service and family-friendly values.

Watch kids checking out the mini-Mercedes in the video below:

Mercedes-Benz

Going to a car dealership is one of those experiences that most consumers only experience once they're old enough to actually drive. Car brand Mercedes-Benz wanted to involve young members of the family in the car buying experience as well, and thus opened up the “Lil Benz Dealership” pop-up at the King of Prussia Mall in Pennsylvania.

The Lil Benz Dealership is set up like a typical Mercedes-Benz dealership, but with miniature versions of the cars that kids can drive. Each test drive comes with an owner's manual/coloring book and a little fake license complete with photo. Each tiny car comes with some of the regular car features, like working headlights, a horn, push-button start, and more; the vehicles only go, at top speed, 3.5 miles an hour. The cars are available for purchase online, at a discount for those who got a test drive at the pop-up. The campaign is targeting families, hoping to attract parents while endearing the brand to their kids and highlight their customer service and family-friendly values.