Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience

Brands are creating immersive shopping experiences for customers to enjoy in-store experiential activations, programming and special events, enabling them to be entertained while trying out products or forge new relationships with brands.

Toy retailers in particular are inviting the consumer into the store with the promise of an experience beyond the transactional. Here's how leading brands are marshaling in-store activations that make the physical retail setting desirable and fun for shoppers to experience:

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