The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices

The New York Times is teaming up with Amazon‘s Alexa voice assistant to bring digital media and advertising into people's homes in next-gen ways, hoping to convert more subscribers. Through Alexa-enabled devices, members can access a variety of media from daily briefs on current events, quizzes and listen to audio featuring Michael Bararo from the New York Times podcast, The Daily.

This partnership is both immersive and interactive, making it possible for subscribers to receive the daily news while multitasking and then even testing their knowledge with voice response quizzes. The New York Times will be advertising the Alexa partnership in its Sunday edition with prompts about other items that are searchable through the AI, such as weekly pop culture news, music and books.

The New York Times has made increasing moves to make its content available in the digital world, and this partnership with Alexa marks the next step in blending print and digital media. Ultimately, the publication hopes that the activation will help grow its digital subscriber base.

The New York Times

Alexa

The New York Times is teaming up with Amazon‘s Alexa voice assistant to bring digital media and advertising into people's homes in next-gen ways, hoping to convert more subscribers. Through Alexa-enabled devices, members can access a variety of media from daily briefs on current events, quizzes and listen to audio featuring Michael Bararo from the New York Times podcast, The Daily.

This partnership is both immersive and interactive, making it possible for subscribers to receive the daily news while multitasking and then even testing their knowledge with voice response quizzes. The New York Times will be advertising the Alexa partnership in its Sunday edition with prompts about other items that are searchable through the AI, such as weekly pop culture news, music and books.