Trunk Club is increasing the value of its service by adding consumer education on how to extend the lifetime of garments with its Caring for Clothing, part of Nordstrom's greater effort to reflect consumer interest in sustainability and quality over quantity

Trunk Club, a subscription styling service offered by the fashion retailer Nordstrom, recently announced a campaign to help its American market take better care of its clothes for longer-lasting style. Caring for Clothing is based on the findings that the 10 items that the average American throws out annually are disposed of either because the item is faded, shrunken or somehow damaged, and that 64% of people do not ever or very rarely read the care instructions on their clothing tags.

Because Trunk Club offers shoppers items that are tailored to their own style and are usually on the pricier end, they want to make sure that people see them as an expenditure what is worth the investment. Accordingly, Caring for Clothing will instruct people on the proper, washing, storage, and general care practices for the high end clothing they provide.

Encouraging consumers to buy fewer items and on a less frequent basis may seem counterintuitive for Nordstrom. However, the retailer intends to reflect growing consumer interest in quality over quantity, as well as ecological and sustainability concerns.

Nordstrom

Trunk Club


Lead image: woman steams clothing stock photo from Adam Gregor/Shutterstock

Trunk Club, a subscription styling service offered by the fashion retailer Nordstrom, recently announced a campaign to help its American market take better care of its clothes for longer-lasting style. Caring for Clothing is based on the findings that the 10 items that the average American throws out annually are disposed of either because the item is faded, shrunken or somehow damaged, and that 64% of people do not ever or very rarely read the care instructions on their clothing tags.

Because Trunk Club offers shoppers items that are tailored to their own style and are usually on the pricier end, they want to make sure that people see them as an expenditure what is worth the investment. Accordingly, Caring for Clothing will instruct people on the proper, washing, storage, and general care practices for the high end clothing they provide.