Ahead of the Store Design in a Digital Age panel during NYRIW, PSFK interviewed Hollwich Kushner architecture and design office CEO Marc Kushner to learn how leading retailers are creating memorable, brand-specific store experiences for customers

Today's retail goes much deeper than the transaction, product or service: Contemporary brands have become defining elements in people's lives and identities, says Marc Kushner, partner at leading architecture and design firm Hollwich Kushner, and stores accordingly are increasingly serving the roles that galleries and museums once did.

Ahead of speaking on the Store Design in a Digital Age panel, part of New York Retail Innovation Week, PSFK caught up with Marc to glean insights into what consumers want most out of in-store shopping today, and how Hollwich Kushner helps brands from Casper and Uniqlo to MINI build unforgettable cultural experiences.

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