In Brief

P&G recently debuted various connected beauty devices for multiple brands, several of which will help subsidiary Olay's customers track skin health through high-resolution selfies on its Skin Decoder, virtually trial products on the the Whips Simulator and more

Procter and Gamble beauty brand Olay recently announced several changes and updates to its established services. Debuted at this year’s Consumer Electronics Show (CES) in Las Vegas, the new digital services expand on the success of Olay’s existing web-based application, launched in 2016.

Olay’s tools use machine learning in order to offer consumers personalized product and retail experiences. For 2019, P&G will also be updating Olay Labs, a AI and user-created generator for month-long skin care treatments, with Olay Lab Moments, which will do the same thing but on a daily basis.

Other launches include the Olay Skin Advisor, which involves customers filling out a questionnaire and uploading a picture, and will now feature the Olay Future You Simulation, the Olay Whips Simulator and the Skin Decoder. The Olay Future You Simulation will give users an estimate of how they will look as they age based on their skin care regimen and will help people make the best decisions for their skin. The Skin Decoder helps keep track of skin health through high-resolution selfies, while the Olay Whips Simulator gives users the option to virtually try on the brand’s Whips line.

Olay intends for these digital capabilities to offer customers high-quality beauty advice and care at convenience. P&G’s competitors Neutrogena and L’Oréal also debuted tech-enabled beauty at CES—a customizable face mask app and a wearable skin-tracking device, respectively.

Procter and Gamble

Olay

Procter and Gamble beauty brand Olay recently announced several changes and updates to its established services. Debuted at this year’s Consumer Electronics Show (CES) in Las Vegas, the new digital services expand on the success of Olay’s existing web-based application, launched in 2016.

Olay’s tools use machine learning in order to offer consumers personalized product and retail experiences. For 2019, P&G will also be updating Olay Labs, a AI and user-created generator for month-long skin care treatments, with Olay Lab Moments, which will do the same thing but on a daily basis.