Poised to establish a world without sizes, RedThread offers shoppers custom tailoring for every item of clothing it sells, and uses 3D models to make sure every fit is perfect

Women’s sizing has long been an issue in the fashion industry, particularly online, with every brand using slightly different sizing charts and systems, and tailoring options remaining few and far between. Apparel company RedThread is looking to change that by offering custom-fit, direct-to-consumer clothing for women with just a few photos and a simple quiz.

Meghan Litchfield, founder of RedThread, started the company to combat the one-shape-fits-all system by providing tailoring for every item of clothing. The brand currently offers four items: an ankle pant, a wide-leg pant, a T-shirt and a snap jacket. Once customers choose the item they want, they go through a three-step process: First, they choose the lengths of various facets of the item, like sleeve-length; then they go to the “fit quiz” where they put in details on their measurements, typical size fits, and any additional details they want to add; and finally, customers are given a secure link to take three photos of themselves so their program can build a 3D model.

Using its unique tailoring algorithms as well as manufacturing and designing processes, including 3D mobile body scanning, it takes less than a week for RedThread to tailor and ship the items to customers. “What we’re doing is we’re kind of challenging the apparel industry and everything that it doesfrom how women shopto how clothing is designed, to how it’s manufactured,” Litchfield told TechCrunch.

RedThread


Lead image: RedThread via Facebook

Women’s sizing has long been an issue in the fashion industry, particularly online, with every brand using slightly different sizing charts and systems, and tailoring options remaining few and far between. Apparel company RedThread is looking to change that by offering custom-fit, direct-to-consumer clothing for women with just a few photos and a simple quiz.

Meghan Litchfield, founder of RedThread, started the company to combat the one-shape-fits-all system by providing tailoring for every item of clothing. The brand currently offers four items: an ankle pant, a wide-leg pant, a T-shirt and a snap jacket. Once customers choose the item they want, they go through a three-step process: First, they choose the lengths of various facets of the item, like sleeve-length; then they go to the “fit quiz” where they put in details on their measurements, typical size fits, and any additional details they want to add; and finally, customers are given a secure link to take three photos of themselves so their program can build a 3D model.