As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

As more services offer original programming, they increasingly search for new and innovative ways to engage their audience. Social platform Snapchat is hoping to capture its members' attention with an augmented reality billboard promoting its upcoming Snap Original show, Bringing up Bhabie.

Located on the Sunset Strip in Hollywood, California, the vertical billboard lets any passerby with Snapchat unlock an AR experience just by point their phone at it. The app uses image recognition software to display the content, which consists of videos of the Bringing up Bhabie star talking to the viewers. There is also the Lens Challenge where Snapchatters can lipsync to one of the star's songs, as various AR elements like censor bars come into frame.

The experiences can be shared through the app's Story function or sent directly to friends, which promotes the content further. Ultimately, Snapchat intends for this interactive content to drive engagement as the advertising landscape continues to evolve and favor more dynamic content.

Snapchat


Lead image: stock photos from Ollyy/Shutterstock

As more services offer original programming, they increasingly search for new and innovative ways to engage their audience. Social platform Snapchat is hoping to capture its members' attention with an augmented reality billboard promoting its upcoming Snap Original show, Bringing up Bhabie.

Located on the Sunset Strip in Hollywood, California, the vertical billboard lets any passerby with Snapchat unlock an AR experience just by point their phone at it. The app uses image recognition software to display the content, which consists of videos of the Bringing up Bhabie star talking to the viewers. There is also the Lens Challenge where Snapchatters can lipsync to one of the star's songs, as various AR elements like censor bars come into frame.