In Brief

As part of its packaging and ingredient revamp, Sparkling Ice launched voice apps for Google Assistant and Amazon Alexa, offering cocktail and mocktail recipes for customers

Sparkling Ice, the zero calorie drink, now has its own app available on voice-activated AI home devices to help launch its new look and taste. The program is called Sparkling IceMaker, available through Google Assistant and Amazon Alexa, and provides customers with mocktail and cocktail recipes featuring their favorite flavor of Sparkling Ice.

After a recipe is selected, Google Assistant or Alexa will give the user verbal directions on where to get started and next steps. Sparkling IceMaker’s recipes can be fully customized to what the customer likes and what they have on hand at the moment.

This digital integration is part of Sparkling Ice’s reinvention of its recipe to include more natural colors and flavors, as well as its packaging revamp. The relaunch also includes a social media campaign with the hashtags #SparklingIceLife, #NATRLLY and #GetFizzy.

Sparkling Ice


Lead image: Sparkling Ice via Facebook

Sparkling Ice, the zero calorie drink, now has its own app available on voice-activated AI home devices to help launch its new look and taste. The program is called Sparkling IceMaker, available through Google Assistant and Amazon Alexa, and provides customers with mocktail and cocktail recipes featuring their favorite flavor of Sparkling Ice.

After a recipe is selected, Google Assistant or Alexa will give the user verbal directions on where to get started and next steps. Sparkling IceMaker’s recipes can be fully customized to what the customer likes and what they have on hand at the moment.