LVMH-Owned Cruiseliner's ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail
Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea
Starboard Cruise Services designed an experience aboard Celebrity Cruise‘s latest ship, the Celebrity Edge. There passengers are invited to a unique elevated luxury shopping and travel journey. The LVMH-owned company Starboard Cruise is pushing the boundaries of onboard retail by harnessing multiple unique customer experiences and igniting the five senses: visual, audio, taste, smell and touch.
During the seven-night sail from Port Everglades in Fort Lauderdale, Florida, guests are able to explore “The Celebrity Shops” comprising multiple stores and covering more than 7,000 square feet. Lifestyle, beauty and accessories brands are displayed in stores with names such as “To the Edge,” “The Gem,” and “Spirited” on Deck 4, while luxury heavyweights Bulgari, Cartier and Tiffany & Co. take over Deck 5.