StockX and Ben Baller teamed up to enable the world’s first e-commerce IPO, releasing 800 exclusive new “Ben Baller Did The Chain” slides via blind auction to let consumers' bids determine price

StockX, known as the “stock market of things” due to its importance in secondary sneaker retail, will hold an auction it is calling the first ecommerce IPO. Celebrity jeweler Ben Baller teamed up with Straye Footwear to release a pair of exclusive slides, available only via blind auction on StockX.

The number of winners will be determined based on the inventory of each slide style. Potential buyers make anonymous bids on the size and colorway of their choice, and StockX will select the top bids matching the inventory in stock. Winning customers will be charged the clearing price—that is, the last high bid for the last remaining pair.

This release method is somewhat experimental, and StockX claims to be the first to use it. Rather than hold a raffle or let the item’s price be inflated by the highest bidder, the retailer claims the “ecommerce IPO” empowers buyers to have more control over their purchase price.

StockX

Straye Footwear

StockX, known as the “stock market of things” due to its importance in secondary sneaker retail, will hold an auction it is calling the first ecommerce IPO. Celebrity jeweler Ben Baller teamed up with Straye Footwear to release a pair of exclusive slides, available only via blind auction on StockX.

The number of winners will be determined based on the inventory of each slide style. Potential buyers make anonymous bids on the size and colorway of their choice, and StockX will select the top bids matching the inventory in stock. Winning customers will be charged the clearing price—that is, the last high bid for the last remaining pair.