Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

With experience in public relations, social media and event planning already, Cheryl Johnson followed her natural passion for branding to the School of Visual Arts (SVA) Masters in Branding Program. There, SVA gave Cheryl Johnson the skills to grow her professional career beyond what she had previously thought possible.

Johnson currently holds the position of Strategy and Development Associate at COLLINS, a strategy and brand experience design company based in New York and San Francisco. In this role, she works to identify new opportunities and territories for the company to explore and move into. Additionally, Johnson coordinates with the press in regards to project launches to make sure clients' stories are told accurately and interestingly.

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