Syte will provide online retailers with a visual search navigation tool that lets consumers shop by icon, catering to growing shopper preference fueled by social media for visual discovery

Taking advantage of the latest capabilities in visual discovery experiences, visual AI startup Syte is pioneering a retail search technology that major ecommerce sites like Farfetch and Samsung’s Bixby are already taking advantage of. Syte’s tool aims to help customers explore and shop online in a more intuitive and immersive manner, letting them navigate by filtering and searching for items using icons.

The tool leverages existing deep tagging technology, which uses visual AI to examine product images and create consistent and detailed tags for items in a retailer’s inventory. Shoppers can also upload an image of an item they like and receive instant results of similar options within the retailer in question’s inventory.

Syte’s co-founder and CMO, Lihi Pinto Fryman, explains, “There is a real problem with the way we search for products right now. But with deep tagging, the entire inventory is automatically tagged consistently and accurately on the back end, allowing an easy and fun visual search navigation experience on the front end.” Ultimately, Syte aims to help retailers enable an intuitive, easy-to-navigate customer journey where discovery and inspiration are integrated into the experience, mimicking the more natural way that shoppers discover in stores.

Syte

Taking advantage of the latest capabilities in visual discovery experiences, visual AI startup Syte is pioneering a retail search technology that major ecommerce sites like Farfetch and Samsung’s Bixby are already taking advantage of. Syte’s tool aims to help customers explore and shop online in a more intuitive and immersive manner, letting them navigate by filtering and searching for items using icons.

The tool leverages existing deep tagging technology, which uses visual AI to examine product images and create consistent and detailed tags for items in a retailer’s inventory. Shoppers can also upload an image of an item they like and receive instant results of similar options within the retailer in question’s inventory.