Marshaling technology like face scanning for quick checkouts and WeChat integration that eliminates queues and lets consumers pay via mobile, here's how Tencent is building digital-led stores for brands like Intel and Walmart to optimize frictionless shopping

As detailed in PSFK's China Retail Debrief, Tencent is using its technology to empower other retailers through data-first tech infrastructures. Through a network of partners and collaborators, Tencent-powered retail experiences deliver seamlessness, merge on and offline profiles and enable personalization at scale.

The retailer is enabling this level of service through several measures, from scan-and-go connected stores that let customers pay through their mobile and enable targeted sales to in-store face scanning that can recognize shoppers for expedited checkout. Read on for all the latest from one of China's top innovators leading the next generation of frictionless store experiences:

Walmart x Tencent
Retailer Walmart and Tencent announced a partnership to develop smart retail storefronts, beginning with a small-format grocery store located in China. Intended as a natural expansion to their collaborative store in Shenzhen, which offered seamless mobile payment via a Scan & Go mini program in WeChat, the stores will allow customers to bypass checkout by scanning products through their mobile phones. The smart retail locations will integrate WeChat more deeply by allowing Walmart to provide online and offline promotional targeting, allowing employees to use the app for communication or to connect with customers.

Bestseller A/S
The Danish fashion retailer Bestseller A/S uses Tencent-based solutions and WeChat platform for more personalized service, recommendations and fast payments, all within in an exclusive membership-based program. Customers first complete a facial recognition process in-store, which is powered by Tencent’s Youtu Lab, and sign up for an “AI Club” Membership accessible via WeChat Pay. Customers are instantly recognized at the point of checkout and automatically charged, while the cashierless stores provided custom recommendations to try on virtually.

Intel x Tenscent
Technology corporation Intel and Tenscent’s YouTu Lab partnered to develop a series of AI-powered products for retailers to collect actionable insights about customers to optimize service in real time. DeepGaze, the collaboration’s first product, provides retailers with information about how shoppers move around the store and hotspots they visit. The YouBox is an intelligent analytics framework that retailers can apply to legacy cameras. Both of these products can help predict sales trends, optimize inventory management and help personalize and improve the customer experience.

For more examples of how Tencent and other leading retailers are creating seamlessly integrated shopping experiences, download PSFK's China Retail Debrief.

As detailed in PSFK's China Retail Debrief, Tencent is using its technology to empower other retailers through data-first tech infrastructures. Through a network of partners and collaborators, Tencent-powered retail experiences deliver seamlessness, merge on and offline profiles and enable personalization at scale.

The retailer is enabling this level of service through several measures, from scan-and-go connected stores that let customers pay through their mobile and enable targeted sales to in-store face scanning that can recognize shoppers for expedited checkout. Read on for all the latest from one of China's top innovators leading the next generation of frictionless store experiences: