Brands are adding extra interest to activations and physical locations by bringing animated characters to life

Brands are broadening customer engagement beyond products and services with physical experiences that shed light on a brand’s personality and lifestyle.

Retailers are continuing to develop new methods of interaction between the consumer, products and brand itself. One way of accomplishing this is by fostering interactions with recognizable licensed characters in a physical retail setting to draw a closer communication between the brand and the customer's animated friends. Here's how three companies are bringing their characters to life:

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