The fitness brand is releasing a collection of wearable and connected products that include seamless tech integrations and specific data collection for real-time coaching

Athletic apparel and accessories brand Under Armour is looking to enhance its digital fitness capabilities by creating a suite of products that uses next-gen technology to help customers better track their activity. Specifically, the brand is integrating with Samsung's Galaxy smartwatch and JBL headphones, creating a connected ecosystem for around its fourth-generation HOVR shoe.

The retailer debuted the line at CES 2019. The heightened connectivity and accessibility are designed to help customers receive real-life coaching insights and fitness tracking in the hopes of optimizing their regimes. The data can track many specific metrics, such as gait analysis, cadence and heart rate, aiming to help athletes achieve the results they want.

The company is looking for even more opportunities to expand its ecosystem in the near future. “We decided that part of this is to create a completely closed system for that consumer. So we’ve partnered with world-class experience providers in each area, rather than do it ourselves,” Jim Mollica, Under Armour’s senior vice president of consumer engagement and digital, tells Sport Techie. “Within that ecosystem you get real-time coaching, which has proven out for the average runner to get them five percent faster over a five-week period of time.”

Under Armour

Athletic apparel and accessories brand Under Armour is looking to enhance its digital fitness capabilities by creating a suite of products that uses next-gen technology to help customers better track their activity. Specifically, the brand is integrating with Samsung's Galaxy smartwatch and JBL headphones, creating a connected ecosystem for around its fourth-generation HOVR shoe.

The retailer debuted the line at CES 2019. The heightened connectivity and accessibility are designed to help customers receive real-life coaching insights and fitness tracking in the hopes of optimizing their regimes. The data can track many specific metrics, such as gait analysis, cadence and heart rate, aiming to help athletes achieve the results they want.