Ridesharing startup Via is offering low-cost rides to and from three LA metro stations in order to increase public transportation engagement

In a city notorious for its excessive traffic congestion and pollution, the department of transportation is teaming up with rideshare app Via to provide commuters with an on-demand, shuttle-based service to certain metro locations. While the innovative program is only in its pilot stage, the areas covered will be three of the busiest Metro stations in the city.

Similar to popular low-cost ridesharing alternatives like Uber Pool and Lyft Shared, the Via shuttles will carry three to six passengers, based on location. However, where Uber and Lyft prices vary and require a credit card, Via rides will function and be priced according to the pre-existing Metro system. Rides will cost $1.75 with a TAP card, and will be purposefully more expensive for everyone else: “Without a TAP card, it's $3.75, so there's an incentive to adopt regular use of public transit,” says Via senior vice president of expansion, Chris Snyder.

The program will also be trying to reach those who may not necessarily have regular access to ridesharing options. For participants in the Metro’s low-income fare subsidy program, rides will be free of charge. In addition, a dedicated phone line will be open to provide a range of customer support, including non-English translations, accessibility requests for disabled users and vehicle scheduling for those without access to a smartphone. Ultimately, the service is intended to offer commuters a streamlined, door-to-door solution to their transportation woes, as well as function as a test for the future of LA mobility.

Via

In a city notorious for its excessive traffic congestion and pollution, the department of transportation is teaming up with rideshare app Via to provide commuters with an on-demand, shuttle-based service to certain metro locations. While the innovative program is only in its pilot stage, the areas covered will be three of the busiest Metro stations in the city.

Similar to popular low-cost ridesharing alternatives like Uber Pool and Lyft Shared, the Via shuttles will carry three to six passengers, based on location. However, where Uber and Lyft prices vary and require a credit card, Via rides will function and be priced according to the pre-existing Metro system. Rides will cost $1.75 with a TAP card, and will be purposefully more expensive for everyone else: “Without a TAP card, it's $3.75, so there's an incentive to adopt regular use of public transit,” says Via senior vice president of expansion, Chris Snyder.