As global consumer behavior around alcohol continues to change, the airline is catering to new needs by letting passengers enjoy the experience of ordering a craft mocktail or reduced-alcohol cocktail

When the holidays are over, many people make it their resolution to take a break from drinking during the month of January. Accordingly, Virgin Atlantic Airlines recently partnered with spirits brand Seedlip and vermouth maker Regal Rogue to create a special drink menu for its passengers participating in Dry January.

The menu will be available in all of the airliner’s cabins during January’s flights. There will be two non-alcoholic drinks: Shepherd’s Delight and Red Sky at Night. Also offered will be two drinks with lowered alcohol content: Bold Spritz and the Bold Mule.

As consumer behavior around alcohol continues to change and decrease in some demographics, this partnership offers a way for services and brands that once centered around drinks to cater to new needs. Royal Atlantic food and beverage manager Mark Murphy explains the partnership:”With the global trend of no and low-alcohol cocktails, Seedlip and Regal Rogue are the perfect partners to bring this option to our customers.”

Virgin Atlantic | Seedlip | Regal Rogue


Lead image: cocktail traveling on airplane stock photo from Jaromir Chalabala/Shutterstock

When the holidays are over, many people make it their resolution to take a break from drinking during the month of January. Accordingly, Virgin Atlantic Airlines recently partnered with spirits brand Seedlip and vermouth maker Regal Rogue to create a special drink menu for its passengers participating in Dry January.

The menu will be available in all of the airliner’s cabins during January’s flights. There will be two non-alcoholic drinks: Shepherd’s Delight and Red Sky at Night. Also offered will be two drinks with lowered alcohol content: Bold Spritz and the Bold Mule.