In Brief

Buyers can opt to experience assembling their new e-Golf alongside professionals, and get a behind-the-scenes look at Volkswagen engineering

Volkswagen now offers buyers of its electric hatchback the opportunity to be a part of assembling their new car. As part of a special delivery program, buyers join workers on the assembly line and complete hands-on tasks at four stations including fitting the dash panel and the front cooling grille. If this conjures off-putting visions of being in greasy overalls and spending a day in a dark and noisy factory, Volkswagen promises an experience that couldn’t be further from that.

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All the assembly work on a buyer’s e-Golf is done at VW’s Transparent Factory (also known as Gläserne Manufaktur) in Dresden, Germany. PSFK had an opportunity to visit this factory back in 2010 when it served as the assembly facility for the Phaeton, VW’s discontinued take on a luxury car. The Transparent Factory is a unique building compared to any other auto assembly plant. It’s located right in downtown Dresden and the assembly floors are wrapped with a glass structure that allows interesting views of the lines from the outside and panoramic views of the city from within.

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This inside of the factory is spotlessly clean and quiet, in part to all the floors being covered in hardwood.

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In addition to assisting the workers at the four stations, each participating buyer will get an on-the-floor tour of the assembly line, including being able to watch the body and electric chassis come together, also know as the “marriage.”

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VW’s e-Golf assembly program is an extension of the European delivery option other automakers, including BMW, Mercedes-Benz, Porsche and Volvo, offer customers. Most of these programs cover the cost of a portion of hotels and food, and include factory tours to out-of-country buyers who want to travel to Europe and pick up their new car. Often an allowance of insurance is included for owners to use to drive their new vehicles around Europe.

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The cost to visit the Transparent Factory and follow the assembly of an e-Golf is about $450. Included in that package is inner-city transfers, a tour of the production and exhibition area, souvenir photos and a voucher of around $60 for the e-VITRUM restaurant located within the factory.

Volkswagen


Photos: Volkswagen (lead) Dave Pinter (interiors)

Volkswagen now offers buyers of its electric hatchback the opportunity to be a part of assembling their new car. As part of a special delivery program, buyers join workers on the assembly line and complete hands-on tasks at four stations including fitting the dash panel and the front cooling grille. If this conjures off-putting visions of being in greasy overalls and spending a day in a dark and noisy factory, Volkswagen promises an experience that couldn’t be further from that.

All the assembly work on a buyer’s e-Golf is done at VW’s Transparent Factory (also known as Gläserne Manufaktur) in Dresden, Germany. PSFK had an opportunity to visit this factory back in 2010 when it served as the assembly facility for the Phaeton, VW’s discontinued take on a luxury car. The Transparent Factory is a unique building compared to any other auto assembly plant. It’s located right in downtown Dresden and the assembly floors are wrapped with a glass structure that allows interesting views of the lines from the outside and panoramic views of the city from within.