Catering to consumer demand for experiences as well as their wellness-inclined interests, the luxury hotel is adding concierge services like aromatherapy sessions and personal reading recs

One of the biggest perks while staying in a luxury hotel is receiving the services of the concierge. The Waldorf Astoria Hotel Group, which prides itself on first-class services, recently added two new programs to ease the weariness of jet-lagged travelers and make their stay more enjoyable.

The first of these services is the Jet Lag Guru. Hotel guests who are exhausted from their long flight can recharge with amenities such as aromatherapy, deep tissue massage and a tranquility bath. The hotel is also offering what it calls the Book Master service. Concierges recommend books related to the specific area the guests are staying, and can also suggest local book stores with charm and hidden gems. Both services fall under the umbrella of WA's latest campaign, Live Unforgettable, which strives to make guests' stay more personalized and experience-led.

A recent study conducted by Hilton found that “47% [of guests reported] intentionally leave some details of their trip unplanned until they arrive at their hotel,” something these concierge services hope to capitalize on, especially in a consumer climate of wellness obsession. Furthermore, luxury brands are continuing to reinvent themselves and their amenability to clients as modern consumers turn away from material luxuries in favor of experiences. The services are now available at all Waldorf Astoria locations.

Waldorf Astoria

One of the biggest perks while staying in a luxury hotel is receiving the services of the concierge. The Waldorf Astoria Hotel Group, which prides itself on first-class services, recently added two new programs to ease the weariness of jet-lagged travelers and make their stay more enjoyable.

The first of these services is the Jet Lag Guru. Hotel guests who are exhausted from their long flight can recharge with amenities such as aromatherapy, deep tissue massage and a tranquility bath. The hotel is also offering what it calls the Book Master service. Concierges recommend books related to the specific area the guests are staying, and can also suggest local book stores with charm and hidden gems. Both services fall under the umbrella of WA's latest campaign, Live Unforgettable, which strives to make guests' stay more personalized and experience-led.