In Brief

The in-store cooling sections feature sensors and cameras that will allow for targeted advertising from brands that partner with Walgreens, showing ads in accordance with factors like weather, shopper age and gender, and more

Walgreens is bringing smarter coolers to its stores, updated with screens will that are designed to better display products and shopper-specific ads. These freezers will contain sensors and cameras that will aid the new display screens used for campaign space.

Equipped with face-detection software that can detect shoppers’ gender and age as well as the weather and what’s in their cart, the technology will help retailers gather demographic information, know what’s selling and plan quicker restocking. Brands that will be using the Cooler Screens as ad space include Nestlé and Miller Coors.

Walgreens cooler

This advanced face-recognition tech can also help the Cooler Screens know which brands and products to bring up for each shopper. Walgreens is hoping to bring some of the advertising money that companies usually relegate to T.V. and billboards into its brick-and-mortar locations to achieve the same goal.

Walgreens

Walgreens is bringing smarter coolers to its stores, updated with screens will that are designed to better display products and shopper-specific ads. These freezers will contain sensors and cameras that will aid the new display screens used for campaign space.

Equipped with face-detection software that can detect shoppers’ gender and age as well as the weather and what’s in their cart, the technology will help retailers gather demographic information, know what’s selling and plan quicker restocking. Brands that will be using the Cooler Screens as ad space include Nestlé and Miller Coors.