WeWork London Office Invites Visitors To Shop Its Furnishings

WeWork London Office Invites Visitors To Shop Its Furnishings
Brand Activation & Immersion

The coworking brand's London popup invites visitors to shop wares from the likes of Urban Outfitters, Debenhams and Amazon featured in its space, promoting discovery of its services as well as the LiketoKnow.it app

Rachel Gonzalez
  • 11 january 2019

WeWork is launching a popup shop and test work space in London. The experience is in partnership with the influencer platform, LiketoKnow.it, and reservations to use the space can be made on the WeWork website.

The work space will be filled with office decor from trendy retailers like Urban Outfitters, and will be available for members to use for an entire day, during which they can work, host meetings and complete projects, free of charge. The popup will be available during the month of January for those in London, and all of the merchandise on display will be available for purchase through the LiketoKnow.it app.

This marks another step from WeWork, which recently rebranded to The We Company, into the world of retail. The popup comes on the tails of similar shoppable activations in the U.S., like its Rent The Runway partnership, deal with J. Crew and the introduction of its own conglomerate WeMRKT, providing workers with apparel, office supplies, flowers and food.

WeWork

LiketoKnow.it


Lead image: WeWork UK via Twitter

WeWork is launching a popup shop and test work space in London. The experience is in partnership with the influencer platform, LiketoKnow.it, and reservations to use the space can be made on the WeWork website.

+apparel
+brand activation & immersion
+fashion & apparel
+home
+liketoknow
+london
+Millennials
+pop-up
+retail
+shopper marketing & promotions
+store experience & design
+WeWork
+work

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