The fashion e-tailer 11 Honoré is merging its runway with retail this NYFW, letting show attendees scan QR codes to purchase as well as launching a popup in Manhattan featuring its new wares

Inclusive ecommerce clothing brand 11 Honoré is making its runway shoppable this season. Its pieces shown at New York Fashion Week at Spring Studio and were made available for attendees to purchase immediately through QR codes linked to the products on Shopify.

Subsequently, the looks were showcased at an 11 Honoré popup shop in New York City, lasting until this Valentine’s Day, along with supplemental items from the brand’s website. The brand’s chief executive officer and founder Patrick Herning says, “We wanted to extend the runway into a physical presence so customers can experience the brand and we can do sales.” The shoppable pieces are available in sizes 12 to 18 and include designs from Jason Wu, Christian Siriano, Brandon Maxwell and many other designers.

11 Honoré has built its brand around inclusivity and diversity. Its shoppable runway as well as its popup further its agenda of convenience and inclusion by making products available on-demand to women of all sizes and styles.

11 Honoré


Lead imageL 11 Honoré via Twitter

Inclusive ecommerce clothing brand 11 Honoré is making its runway shoppable this season. Its pieces shown at New York Fashion Week at Spring Studio and were made available for attendees to purchase immediately through QR codes linked to the products on Shopify.

Subsequently, the looks were showcased at an 11 Honoré popup shop in New York City, lasting until this Valentine’s Day, along with supplemental items from the brand’s website. The brand’s chief executive officer and founder Patrick Herning says, “We wanted to extend the runway into a physical presence so customers can experience the brand and we can do sales.” The shoppable pieces are available in sizes 12 to 18 and include designs from Jason Wu, Christian Siriano, Brandon Maxwell and many other designers.