As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Retail giant Amazon is partnering with Hatch Baby, the infant and baby care startup, to help parents keep tabs on their little ones via Alexa devices.

The Baby Skill Activity API (application programming interface) will help track feedings, changings and sleep patterns as well as growth, all in one control center. This foray in to child care is part of Amazon’s mission to become more closely connected with the new parent market. Amazon baby registries are the most popular today and the company is hoping to build on that fact by extending care and help in to the rest of the parents lives.

Amazon hopes to provide the most convenient service with this Alexa capability so that consumers who are already using parenting apps and connected devices will have more reason to buy from Amazon. Ann Crady Weiss, the co-founder and CEO of Hatch Baby, says of the partnership, “Amazon typically [does] a great job with shopping, but not with engagement. We are interested as a registry partner for us to get more visibility, and they are interested in us as partner to help engage moms and dads beyond the sale.”

Amazon

Hatch Baby

Retail giant Amazon is partnering with Hatch Baby, the infant and baby care startup, to help parents keep tabs on their little ones via Alexa devices.

The Baby Skill Activity API (application programming interface) will help track feedings, changings and sleep patterns as well as growth, all in one control center. This foray in to child care is part of Amazon’s mission to become more closely connected with the new parent market. Amazon baby registries are the most popular today and the company is hoping to build on that fact by extending care and help in to the rest of the parents lives.