The startup's digitally integrated shopping cart leverages in-store analytics on path-to-purchase data to the benefit of consumer and retailer alike, personalizing the experience as well as eliminating checkout

For a trillion-dollar plus industry, grocery retail has been one of the slower verticals to catch up with the consumer-driven digital age. Ecommerce titans like Amazon have focused on opportunities in technology, including self-checkout methods and on-demand delivery services. The traditional retailers left behind have had to rely on continued relevance: in 2018, 97% of groceries were bought in brick-and-mortar stores. Apricart’s intelligent shopping cart combines these two extremes, linking physical with digital to provide a frictionless, personalized and cost-efficient customer experience.

Starting with its sensor recognition software, Apricart’s best features take place behind the scenes. When a customer puts something in their cart, the device recognizes it immediately. Unlike other smart carts introduced in the food and beverage industry, Apricart’s inventory recognition software acts as a built-in fraud protection system.

In addition to mitigating theft, Apricart’s sensor has a variety of other purposes. Neatly attached above the cart’s handlebars is a touch-screen interface that will engage the customer conjointly with the sensor system. For example, the screen can display inspiring recipes and shopping suggestions based on what the customer just placed in their cart.

The interactive tool can also be used as a sales platform. Discounts and deals can be displayed based on the location of the customer in the store, and the bargain can be time sensitive: Customers have a limited time window before the offer disappears. Thus, the consumer is engaging with the retailer at all points of the experience.

Perhaps the greatest opportunity for reinforcing store engagement with the consumer is through loyalty rewards and membership options. Customers can sign in on the cart’s display and view previously purchased items, enter grocery lists and be alerted to personal allergens after placing an item in the cart. Not only does this encourage membership, but it increases personalization options ten-fold.

Apricart is designed for use in any grocery store, but has its eyes set on the district-level players. Regional chains that thrive on brick-and-mortar sales but seek to remain up-to-date in the age of technology will find results with Apricart, and the future of grocery retail may depend on it.

Apricart

For a trillion-dollar plus industry, grocery retail has been one of the slower verticals to catch up with the consumer-driven digital age. Ecommerce titans like Amazon have focused on opportunities in technology, including self-checkout methods and on-demand delivery services. The traditional retailers left behind have had to rely on continued relevance: in 2018, 97% of groceries were bought in brick-and-mortar stores. Apricart’s intelligent shopping cart combines these two extremes, linking physical with digital to provide a frictionless, personalized and cost-efficient customer experience.