Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Beauty and skincare brand Benefit Cosmetics is debuting its latest product with an unconventional London popup shop. The location will feature a sampling of Benefit Cosmetics products, makeup tutorials and a menu filled with chicken wings.

The JUST Wing IT popup allows fans of the brand to enjoy buttermilk twice-fried wings with “Benefit-pink” sauce while receiving a demo of the new eyeliner. Customers are invited to order their food (vegan options available!) before sitting down for a personal makeup tutorial to learn about the new eyeliner from the pros.

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