Blue Cross Blue Shield Extends Grocery Delivery To Service ‘Food Deserts'
To make good nutrition more accessible in low-income areas, Blue Cross expanding its healthy meal delivery plan, offering a subscription that covers delivery fees to incentivize adoption
Health insurance company Blue Cross Blue Shield is expanding its food delivery services: The plan is slated to include an additional 40 zip codes of food desert areas—low in-come locations that have limited access to affordable nutritious foods.
The six-month trial will be taking place in Chicago and Dallas, with 25 and 15 zip codes respectively, and will be known as foodQ. The service will be available to those living in the designated areas whether they are Blue Cross Blue Shield policy holders or not, as the idea behind this offer is to make nutritious food more accessible in the interest of avoiding preventable diseases and improving health conditions.