In Brief

Helping drive foot traffic while promoting children's education, Clarks is the first retailer to implement a U.K. government initiative that helps kids learn language and social skills through interacting with trained store associates

Footwear retailer Clarks launched an initiative designed to help children learn while they shop. As part of an initiative backed by the U.K. government, nearly 7,000 Clarks employees will be educated in ways to help teach children language skills as they’re trying on shoes. 

This initiative is being put in place based on an Oxford University Press study that showed that more than 40% of children aged five to six don’t know enough words and lack the literacy skills to succeed in school. This program is also coming to WHSmith and Lego stores and all employee education will be funded by the government.

The U.K. ministry hopes to help disadvantaged children in particular. The initiative is designed to offer greater interactivity and value-added service to the store experience, hoping to encourage foot traffic.

Oxford University Press

Clarks


Lead image: stock photos from Jax 10289/Shutterstock

Footwear retailer Clarks launched an initiative designed to help children learn while they shop. As part of an initiative backed by the U.K. government, nearly 7,000 Clarks employees will be educated in ways to help teach children language skills as they’re trying on shoes. 

This initiative is being put in place based on an Oxford University Press study that showed that more than 40% of children aged five to six don’t know enough words and lack the literacy skills to succeed in school. This program is also coming to WHSmith and Lego stores and all employee education will be funded by the government.