Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future
In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself
Mastercard has evolved its brand to fit within the changing retail landscape. At PSFK's Future of Retail 2019 conference, founder and CEO Piers Fawkes spoke to Cheryl Guerin, EVP of North America Marketing & Communications, about the next generation of online and offline retail experiences, as well as how Mastercard sees itself within it. Listen to the podcast, or read full interview below:
Piers Fawkes: Retail is a such a dynamic space right now. What has Mastercard noticed in terms of consumer and industry trends taking place?