Backed by artificial intelligence, the ecommerce tool Fakespot analyzes customer reviews to help online shoppers make more accurately informed purchase decisions as well as foster retailer-customer trust

From next-gen technology to interactive engagements, retailers are competing to find the next big thing in terms of creative customer experiences. Inundated by the range of choices, shoppers must weed out the worthwhile products and services by questioning friends and family. In the digital retail space, word of mouth takes the form of customer reviews: research shows that 84% of people trust online reviews as much as personal recommendations. But, like any faction of the internet, online reviews are often riddled with counterfeit information and incentivized opinion.

Enter Fakespot, the AI-backed data authentication platform that proposes fake review detection to keep customers in control. The process is incredibly simple: Shoppers copy and paste the URL for the product-in-question directly into the Fakespot engine. The algorithm analyzes reviews for patterns in syntax as well as internal manipulations, like removing negative reviews. In less than a minute the platform returns its analysis. Highlights among the feedback include a Fakespot review grade and adjusted rating based on the level of fraudulent activity detected.

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Large conglomerates like Amazon stand to benefit most from a platform like Fakespot. Reviews are heavily relied upon for a digital-first company where customers cannot physically inspect the product before purchase. Employing thousands of third-party sellers, Amazon can only monitor its market to a certain extent, making it ripe for fraud and counterfeit. If an Amazon customer is scammed by misleading reviews, the retailer loses trust. In a retail landscape that prioritizes customer expectations, Fakespot hopes to offer retailers a viable solution for trust building.

Fakespot currently supports seven ecommerce retailers: Amazon, Yelp, TripAdvisor, Walmart, Sephora, Steam and Best Buy, with more to come.

Fakespot


Lead image: stock photos from 13_Phunkod/Shutterstock

From next-gen technology to interactive engagements, retailers are competing to find the next big thing in terms of creative customer experiences. Inundated by the range of choices, shoppers must weed out the worthwhile products and services by questioning friends and family. In the digital retail space, word of mouth takes the form of customer reviews: research shows that 84% of people trust online reviews as much as personal recommendations. But, like any faction of the internet, online reviews are often riddled with counterfeit information and incentivized opinion.